If you have a product to sell and wish to start exploiting the numerous searches that take place on Google daily and earn your product’s attention, you need to start by signing up for Google Ads. Google adverts are an incredibly common online marketing strategy. With its powerful platform via AdWords, advertisers can reach millions of users across the world.
Larger Audience Reach
Today, Google has raised itself beyond a brand to a verb. “Google it” has become a verb to search and obtain information about something. The most obvious benefit of Google ads is its reach. Google has over 2 million websites in its display networks, which immensely increases your adverts’ range and exposure. The search engine has an obscene 2+ trillion searches per year, which translates to over 5 billion searches per day!
Build Brand Awareness
Your brand name, reputation, and personality are all required to build trust with your target market. When you repeat these things consistently, your brand becomes more reliable, and you continue to gain confidence with prospects. A purchase and loyal customer is earned through such trust. Even though potential customers may not be clicking on the adverts, they see your brand, what you offer, and your tagline. With Ads display network, you can focus on brand awareness by choosing a broader audience.
The difference between the audiences you are reaching with Google Ads and those reached on other platforms of advertising is their intent. For instance, on social media, people are not looking to be advertised to. Neither are they looking for issues that wave their everyday lives. Therefore when you advertise to someone who does not want to, there are chances of being tuned out. On the search network, you are promoting to people who are looking for specific items or information. When you advertise on Google, prospects come to you, you help them find answers, and as a result, you are positioning yourself to earn Business from them when they are ready to pull out their wallet.
Google has something for Business of all sizes with different advertising goals and budgets. Most people across the globe have used Google to find an answer to a problem. Therefore, no matter your audience, you will always find a place for you in the Google search engine. In a sea of endless searches, why wouldn’t you drop a bucket in it and see what revenue you could earn?